Founder / Fractional lead
Operate and advise across product, engineering, and go-to-market to keep teams shipping.
- Scaled releases with automation-first workflows and high uptime.
- Aligned product direction with delivery, keeping teams unblocked.
Founder · Operator
Founder and operator who builds products, teams, and reliable systems. This site highlights the work, skills, and impact from my career so far.
Current Role
Founder & Operator
40k+
Community members scaled
Multi
Products launched end-to-end
99.9%
Automation-driven release uptime
Core stack
About
I design, build, and ship features that balance product strategy with reliable engineering. My focus: fast feedback loops, thoughtful UX, and maintainable codebases.
Partner with design and product to shape requirements, validate assumptions quickly, and deliver iterative improvements that move metrics.
Create resilient services, improve observability, and leave codebases healthier than I found them through tests, automation, and docs.
Mentor engineers, run discovery spikes, and keep projects unblocked with clear communication and pragmatic tradeoffs.
Experience
Operate and advise across product, engineering, and go-to-market to keep teams shipping.
Delivered full-stack features with a bias for measurable outcomes.
Built end-to-end features with emphasis on reliable delivery.
Projects
Founded InstinctTweaks and led a distributed team to design, automate, and ship releases with minimal downtime while owning product direction end-to-end.
Managing Director leading a team of 7; delivered marketing strategy, creative, and performance campaigns with clear reporting and ROI focus.
Grew and operated Pulze Esports to 40,000+ members, scaling moderation, events, and engagement systems to keep retention high.
Launched Velthari Apparel with a distinct brand identity and e-commerce presence, pairing campaigns with drop-driven inventory to grow sales.
Contact
Tell me about the problems you are solving or the team you are building. Reach me directly on X.