Founder · Operator

Hi, I am Carl Haugen

Founder and operator who builds products, teams, and reliable systems. This site highlights the work, skills, and impact from my career so far.

Focus Full-stack · Product
Location Based in Hamar & Elverum, Norway
Availability Open to new roles

Current Role

Founder & Operator

Portfolio Snapshot
  • 40k+

    Community members scaled

  • Multi

    Products launched end-to-end

  • 99.9%

    Automation-driven release uptime

Core stack

TypeScript React Node.js Python Azure

About

What I do

I design, build, and ship features that balance product strategy with reliable engineering. My focus: fast feedback loops, thoughtful UX, and maintainable codebases.

Product-minded engineering

Partner with design and product to shape requirements, validate assumptions quickly, and deliver iterative improvements that move metrics.

Systems that scale

Create resilient services, improve observability, and leave codebases healthier than I found them through tests, automation, and docs.

Team leadership

Mentor engineers, run discovery spikes, and keep projects unblocked with clear communication and pragmatic tradeoffs.

Experience

Experience highlights

2023 — Present

Product & engineering leadership

Founder / Fractional lead

Operate and advise across product, engineering, and go-to-market to keep teams shipping.

  • Scaled releases with automation-first workflows and high uptime.
  • Aligned product direction with delivery, keeping teams unblocked.

2020 — 2023

Product delivery

Software Engineer

Delivered full-stack features with a bias for measurable outcomes.

  • Reduced support load through access controls and guardrails.
  • Cut release defects via CI linting and tests.

2017 — 2020

Earlier roles

Full-stack Developer

Built end-to-end features with emphasis on reliable delivery.

  • Used feature flags for safe launches.
  • Shipped reusable UI components to speed delivery.

Projects

Recent work

InstinctTweaks Automation

2025

Founder & product lead

20+ specialists across engineering and operations.

Founded InstinctTweaks and led a distributed team to design, automate, and ship releases with minimal downtime while owning product direction end-to-end.

Automation Scripting Release tooling

Vik Agency

2025

Managing Director leading a team of 7; delivered marketing strategy, creative, and performance campaigns with clear reporting and ROI focus.

Marketing Performance Campaigns

Pulze Esports Community

2019–2023

Grew and operated Pulze Esports to 40,000+ members, scaling moderation, events, and engagement systems to keep retention high.

Community Growth Ops

Velthari Apparel

2024

Launched Velthari Apparel with a distinct brand identity and e-commerce presence, pairing campaigns with drop-driven inventory to grow sales.

Branding E-commerce Campaigns

Contact

Let us work together

Tell me about the problems you are solving or the team you are building. Reach me directly on X.